Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Home Buying 101: From Mortgages and the MLS to Making the Offer and Moving In, Your Essential Guide to Buying Your First Home
Jon Gorey
audiobookWriting Your Dissertation in Fifteen Minutes a Day : A Guide to Starting, Revising, and Finishing Your Doctoral Thesis
Joan Bolker, EdD
audiobookWe Wanted Workers : Unraveling the Immigration Narrative
George J. Borjas
audiobookFinancial Cold War : A View of Sino-US Relations from the Financial Markets
James A. Fok
audiobookNegotiation : Harvard Business Essentials
Harvard Harvard Business Review, Richard Luecke
audiobookThe Little Book of Impact Investing : Aligning Profit and Purpose to Change the World
Priya Parrish
audiobookTECHNO-Nationalism : How it's Reshaping Trade, Geopolitics, and Society
Alex Capri
audiobookSmash Your Alarm Clock!
Jason Buzi
audiobookLeadership Wise : Why Business Books Suck, but Wise Leaders Succeed
John W. Foreman
audiobookThe Predictive Edge : Outsmart the Market using Generative AI and ChatGPT in Financial Forecasting
Alejandro Lopez-Lira
audiobookWinner Sells All : Amazon, Walmart, and the Battle for Our Wallets
Jason Del Rey
audiobookInvesting in Cryptocurrencies and Digital Assets : A Guide to Understanding Technologies, Business Models, Due Diligence, and Valuation
Keith H. Black
audiobook