It took 3000 years, and this strategy, for one cult, to rule this word. Rule number one: Real power must always remain unobtrusive, invisible, unseen. Control enough of the means of mass communication that you can get to define ‘social reality’ for people, by determining what they see, hear, read, and will be taught, from cradle to grave. So that every form of communication, from television ‘programming’, to Hollywood films, to school textbooks, to facebook blogs, Youtube videos, and web posts, is ‘on message’, saying the same thing in different ways, with zero genuine ‘uncontrolled’ and thus authentically ‘alternate’ messages ever being seen or heard. Thus your carefully scripted and engineered ‘social reality’ will gain traction in the minds of most people. Any ‘dissent’ will be criminalized. Marginalised. Ridiculed. Extirpated. People will understand what ‘views’ are ‘acceptable’ and ‘required’ to ‘get ahead’. And remain out of prison.