The book contrasts the productivity that Apple, Google and others demonstrated in the last decade to that of the (average) enterprise tech group. It discusses turnaround opportunities for companies to unleash their own internal Apple and Google type technology wizardry. Using examples from several industries and countries it highlights the adaptations enterprises will have to make it work in their unique business settings, how to leverage what companies have learned from Google, Apple, Amazon.com and Facebook. The book covers The Premise, The Opportunities for a Turnaround, and the Turnaround Process. It covers the biggest challenges, product innovation technology metrics, how to transform technology composition, and opportunities to reduce the high costs of incumbent technology.
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