Författare • 7 böcker
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
A New Way to Think : Your Guide to Superior Management Effectiveness
Roger L. Martin
When More Is Not Better : Overcoming America's Obsession with Economic Efficiency
Jugar para ganar
A. G. Lafley, Roger L. Martin
Jugar para ganar : Cómo funciona realmente la estrategia de empresa
Getting Beyond Better
Roger L. Martin, Sally Osberg
Creating Great Choices
Jennifer Riel, Roger L. Martin
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