Sök
Logga in
  • Hem

  • Kategorier

  • Ljudböcker

  • E-böcker

  • Magasin

  • För barn

  • Topplistor

  • Hjälp

  • Ladda ner appen

  • Lös in kampanjkod

  • Lös in presentkort

  • Prova gratis nu
  • Logga in
  • Språk

    • 🇸🇪 Sverige
    • 🇧🇪 Belgique
    • 🇩🇰 Danmark
    • 🇩🇪 Deutschland
    • 🇪🇸 España
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
  1. Böcker
  2. Business
  3. Management

Läs och lyssna gratis i 42 dagar!

Avsluta när du vill

Prova gratis nu
0.0(0)

Beyond Advertising : Creating Value Through All Customer Touchpoints

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

Holistically orchestrate and allocate resources across all touch points

Redefine expectations of success to align for multi-win outcomes

Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story

Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points

Ljudbok

  • Publicerad: 2017-05-01

  • Språk: Engelska

  • Förlag: Ascent Audio

  • ISBN: 9781469066875


Författare:

  • Catharine Findiesen Hays
  • Yoram (Jerry) Wind

Uppläsare:

  • Karen Saltus

Format:

  • Ljudbok

Längd:

  • 8 tim 41 min

Språk:

Engelska

Kategorier:

  • Business
  • Management
  • Business
  • Marknadsföring

Andra har också läst

Hoppa över listan
  1. Learn How to Brand Your Way to Success

    Dale Carnegie, Sheba Blake

    book
  2. Skuldsatt : om hur obetalda lån blev en lysande affärsidé

    Lena Pettersson

    audiobookbook
  3. Pure Evil : The Bad Men of Bollywood

    Balaji Vittal

    audiobook
  4. The Irish Sign Language Alphabet – A Project FingerAlphabet Reference Manual

    S.T. Lassal

    book
  5. Slaveroad : An Autobiography

    John Edgar Wideman

    audiobook
  6. Rethinking the Police : An Officer's Confession and the Pathway to Reform

    Daniel Reinhardt

    audiobook
  7. How Sondheim Can Change Your Life

    Richard Schoch

    audiobookbook
  8. Mason-Dixon

    Edward G. Gray

    audiobook
  9. Dickensland

    Lee Jackson

    audiobook
  10. Carson the Magnificent

    Bill Zehme

    audiobookbook
  11. The Crazies : The Cattleman, the Wind Prospector, and a War Out West

    Amy Gamerman

    audiobookbook
  12. Rediscovering Values : On Wall Street, Main Street, And Your Street

    Jim Wallis

    audiobook

Hjälp och kontakt


Om oss

  • Vår historia
  • Karriär
  • Press
  • Tillgänglighet
  • Samarbeta med oss
  • För investerare
  • Instagram
  • Facebook

Utforska

  • Kategorier
  • Ljudböcker
  • E-böcker
  • Magasin
  • För barn
  • Topplistor

Populära kategorier

  • Deckare
  • Biografier och reportage
  • Romaner
  • Feelgood och romance
  • Personlig utveckling
  • Barnböcker
  • Sanna berättelser
  • Sömn och avslappning

Nextory

Copyright © 2025 Nextory AB

Integritetspolicy · Användarvillkor ·
Utmärkt4.3 av 5