Sök
Logga in
  • Hem

  • Kategorier

  • Ljudböcker

  • E-böcker

  • Magasin

  • För barn

  • Topplistor

  • Hjälp

  • Ladda ner appen

  • Lös in kampanjkod

  • Lös in presentkort

  • Prova gratis nu
  • Logga in
  • Språk

    🇸🇪 Sverige

    • SE
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN
  1. Böcker
  2. Business
  3. Marknadsföring

Läs och lyssna gratis i 42 dagar!

Avsluta när du vill

Prova gratis nu
3.5(2)

Bigger Than This : How to Turn Any Venture into an Admired Brand

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.

In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.


Författare:

  • Fabian Geyrhalter

Uppläsare:

  • Fabian Geyrhalter

Format:

  • Ljudbok

Längd:

  • 1 tim 42 min

Språk:

Engelska

Kategorier:

  • Business
  • Marknadsföring

Andra har också läst

Hoppa över listan
  1. Marketing to Mindstates : The Practical Guide to Applying Behavior Design to Research and Marketing

    Will Leach

    audiobook
  2. The Deerfield Massacre: A Surprise Attack, a Forced March, and the Fight for Survival in Early America

    James L. Swanson

    audiobook
  3. History of Alaska : 1730-1885

    Hubert Howe Bancroft

    book
  4. Summary: Twilight in the Desert : Review and Analysis of Matthew R.Simmons's Book

    BusinessNews Publishing

    book
  5. LatinoLand : A Portrait of America's Largest and Least Understood Minority

    Marie Arana

    audiobookbook
  6. Siren Song

    Seymour Stein

    audiobook
  7. Is That True Or Did You Hear It On The BBC? : Disinformation and the BBC

    David Sedgwick

    audiobook
  8. Dinosaurs at the Dinner Party : How an Eccentric Group of Victorians Discovered Prehistoric Creatures and Accidentally Upended the World

    Edward Dolnick

    audiobookbook
  9. How Countries Go Broke : The Big Cycle

    Ray Dalio

    audiobookbook
  10. Catherine Parr : Henry VIII's Last Love

    Susan James

    book
  11. The Editor : How Publishing Legend Judith Jones Shaped Culture in America

    Sara B. Franklin

    audiobookbook
  12. The Illustrated Etymologicon : A Circular Stroll Through the Hidden Connections of the English Language

    Mark Forsyth

    book

Hjälp och kontakt


Om oss

  • Vår historia
  • Karriär
  • Press
  • Tillgänglighet
  • Samarbeta med oss
  • För investerare
  • Instagram
  • Facebook

Utforska

  • Kategorier
  • Ljudböcker
  • E-böcker
  • Magasin
  • För barn
  • Topplistor

Populära kategorier

  • Deckare
  • Biografier och reportage
  • Romaner
  • Feelgood och romance
  • Personlig utveckling
  • Barnböcker
  • Sanna berättelser
  • Sömn och avslappning

Nextory

Copyright © 2025 Nextory AB

Integritetspolicy · Användarvillkor ·
Utmärkt4.3 av 5