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Conversations That Sell : Collaborate with Buyers and Make Every Conversation Count

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.

Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT)—Wait, Initiate, Investigate, Facilitate, Then Consolidate—the audiobook shows listeners how to:

• Prepare for an effective sales call

• Identify sales opportunities and the factors that drive buyers to act

• Adjust their approach to the type of buyer—Achievers, Commanders, Reflectors, and Expressers

• Make conversations flow easily

• Address problems, opportunities, wants, and needs

• Work through objections

• Advance and close sales

• And more

Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs—on the buyer.

Ljudbok

  • Publicerad: 2013-04-01

  • Språk: Engelska

  • Förlag: Ascent Audio

  • ISBN: 9781469024585


Författare:

  • Nancy Bleeke

Uppläsare:

  • Rose Itzcovitz

Format:

  • Ljudbok

Längd:

  • 6 tim 52 min

Språk:

Engelska

Kategorier:

  • Business
  • Management
  • Business
  • Marknadsföring

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