Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Product-Led Growth : How to Build a Product That Sells Itself
Wes Bush
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Amp It Up : Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Frank Slootman
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The Mystery of Capital
Hernando Soto
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The Money Will Follow : The Ultimate Guide on How to Monetize Any Industry, Discover Proven Strategies on How to Make Money Out of Anything and Set Up Profitable Income Streams
Martin Brant
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Twilight of the Money Gods : Economics as a Religion and How it all Went Wrong
John Rapley
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CEO School : Insights from 20 Global Business Leaders
Stanislav Shekshnia, Elin Williams, Kirill Kravchenko
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Beyond the Startup : Sparking Operational Innovations for Global Growth
Ralf Specht
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97 Things Every Engineering Manager Should Know : Collective Wisdom from the Experts
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The Darwin Economy : Liberty, Competition, and the Common Good
Robert H. Frank
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Everything is Obvious : Why Common Sense is Nonsense
Duncan J. Watts
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What to Ask the Person in the Mirror : Critical Questions for Becoming a More Effective Leader and Reaching Your Potential
Robert S. Kaplan
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The Spanish Influenza Pandemic of 1918
Oscar Jewell Harvey
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