Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Product-Led Growth : How to Build a Product That Sells Itself
Wes Bush
audiobook
Amp It Up : Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Frank Slootman
audiobook
The Money Will Follow : The Ultimate Guide on How to Monetize Any Industry, Discover Proven Strategies on How to Make Money Out of Anything and Set Up Profitable Income Streams
Martin Brant
audiobook
Twilight of the Money Gods : Economics as a Religion and How it all Went Wrong
John Rapley
book
CEO School : Insights from 20 Global Business Leaders
Stanislav Shekshnia, Kirill Kravchenko, Elin Williams
audiobook
Focus
Al Ries
audiobook
Big Data Revolution : What farmers, doctors and insurance agents teach us about discovering big data patterns
Rob Thomas, Patrick McSharry
audiobook
97 Things Every Engineering Manager Should Know : Collective Wisdom from the Experts
audiobook
The Mystery of Capital
Hernando Soto
audiobook
Beyond the Startup : Sparking Operational Innovations for Global Growth
Ralf Specht
audiobook
Messages from a Lost World : Europe on the Brink
Stefan Zweig
book
Repeatability : Build Enduring Businesses for a World of Constant Change
James Allen, Chris Zook
audiobook