Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Kom igång med den här boken idag för 0 kr
- Få full tillgång till alla böcker i appen under provperioden
- Ingen bindningstid, avsluta när du vill
Författare:
Uppläsare:
Serie:
Collins Business EssentialsSpråk:
Engelska
Format:
Repeatability : Build Enduring Businesses for a World of Constant Change
James Allen, Chris Zook
audiobook
Product-Led Growth : How to Build a Product That Sells Itself
Wes Bush
audiobook
A Passion to Win
Sumner Redstone, Peter Knobler
book
Amp It Up : Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Frank Slootman
audiobook
Summary: The Art of Strategy : Review and Analysis of Dixit and Nalebuff's Book
BusinessNews Publishing
book
Twilight of the Money Gods : Economics as a Religion and How it all Went Wrong
John Rapley
book
Beyond the Startup : Sparking Operational Innovations for Global Growth
Ralf Specht
audiobook
Big Data Revolution : What farmers, doctors and insurance agents teach us about discovering big data patterns
Rob Thomas, Patrick McSharry
audiobook
Jane Austen's Christmas : The Festive Season in Georgian England
book
Everything is Obvious : Why Common Sense is Nonsense
Duncan J. Watts
book
Biisonipolku : Matka Puolan ikimetsään
Pekka Haavisto
audiobookbook
DSLR Photography for Beginners : Take 10 Times Better Pictures in 48 Hours or Less! Best Way to Learn Digital Photography, Master Your DSLR Camera & Improve Your Digital SLR Photography Skills
Brian Black
book
