Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success.

FAILURE RULES! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life.

Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics, including Winston Churchill, Sara Blakely, Henry Rollins, Andrew Yang, Toby Keith, Ryan Holiday, David Goggins, Glenn Beck, Neil deGrasse Tyson, Billie Jean King, Srinivas Rao, Dwayne “The Rock” Johnson, J.K. Rowling, and many, many more.

The experience and immediate tangible results of failure suck. But if you follow the rules of failure—seeing beyond the mess and picking through the good stuff left in the rubble—you can move forward into success.

Embrace the F-word and let hard times make you stronger. Because after it sucks, FAILURE RULES!