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Go Long : Why Long-Term Thinking is Your Best Short-Term Strategy

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?

● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?

● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?

● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?

● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?

● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

Ljudbok

  • Publicerad: 2018-10-09

  • Språk: Engelska

  • Förlag: Ascent Audio

  • ISBN: 9781469099507


Författare:

  • Dennis Carey
  • Brian Dumaine
  • Michael Useem
  • Rodney Zemmel

Uppläsare:

  • Daniel Thomas May

Format:

  • Ljudbok

Längd:

  • 3 tim 40 min

Språk:

Engelska

Kategorier:

  • Business
  • Management

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