Om den här boken

Make work meaningful—and unleash your organization's full potential.

If you read (or listen to) nothing else on leading with purpose, listen to this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you define, communicate, and fulfill your organization's purpose—and deliver results.

This book will inspire you to connect the work to the "why"; bring people together in uncertain times; attract—and retain—the right talent; boost engagement, performance, and commitment; achieve mission-driven growth; and create value for your business and society.

This collection of articles includes "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "What's the Purpose of Your Purpose?," by Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "How Customers Can Rally Your Troops," by Adam Grant; "The Dual-Purpose Playbook," by Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey; "The New CEO Activists," by Aaron K. Chatterji and Michael W. Toffel; and more.

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