Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableâand more valuable to your companyâwhen you apply Bettgerâs keen insights on:
âą The power of enthusiasm
âą How to conquer fear
âą The key word for turning a skeptical client into an enthusiastic buyer
âą The quickest way to win confidence
âą Seven golden rules for closing a sale