The traditional marketing metaphor of a campaign, a battle for attention with a clear launch date and endpoint, doesnt work anymore in an always on, ever-evolving world. Today, building brand awareness is in the hands of consumers more than marketers. And ROI is no longer the only (or correct) way to determine market spend and quantify results. Instead, this book sets forth a refreshingly different conceptReturn On Brand Equity and Business Equity, or ROE2. It shows readers how to make a real and powerful connection with customers by creating atomic moments of truththe opportunities to create meaningful experiences with customers that deeply engage and ultimately deliver brand and business equity. The book explains a process for creating atomic moments of truth that is continuous, measurable, and repeatable. The result is long term business and brand growth.
Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
audiobookProfessional Builders Secrets : How Custom Home Builders Can Sign More Contracts At Higher Margins While Delivering A Better Client Experience
Russ Stephens, Sky Stephens
audiobookCrafting the Customer Experience For People Not Like You : How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald
audiobookUp App Selling : Loyalty and acquire new customers with the APPs
Oscar Dalvit
audiobookThe Customer Loyalty Loop : The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming
audiobookThe Convenience Revolution : How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
Shep Hyken
audiobookThe Agile Marketer : Turning Customer Experience Into Your Competitive Advantage
Roland Smart
audiobookCustomer Loyalty : How to Retain Your Customer Base Through Loyalty
Anthony Ekanem
bookUnSelling : The New Customer Experience
Scott Stratten, Alison Kramer
audiobookOpting in to Optimization : How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
R. Jon MacDonald
audiobookCustomer Loyalty : The Ultimate Guide on How to Ensure Customer Loyalty, Learn the Blueprint on How You Can Retain Your Customer Base And Keep Them Coming Back For More
Will Grason
audiobookMore is More : How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
Blake Morgan
audiobook