Sök
Logga in
  • Hem

  • Kategorier

  • Ljudböcker

  • E-böcker

  • Magasin

  • För barn

  • Topplistor

  • Hjälp

  • Ladda ner appen

  • Lös in kampanjkod

  • Lös in presentkort

  • Prova gratis nu
  • Logga in
  • Språk

    🇸🇪 Sverige

    • SE
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN
  1. Böcker
  2. Business
  3. Marknadsföring

Läs och lyssna gratis i 14 dagar!

Avsluta när du vill

Prova gratis nu
0.0(0)

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!


Författare:

  • Brian Halligan
  • David Meerman Scott
  • Bill Walton

Uppläsare:

  • Brian Halligan
  • David Meerman Scott
  • Bill Walton

Format:

  • Ljudbok

Längd:

  • 3 tim 8 min

Språk:

Engelska

Kategorier:

  • Business
  • Marknadsföring

Mer av Brian Halligan

Hoppa över listan
  1. Inbound Marketing : Get Found Using Google, Social Media, and Blogs

    Brian Halligan, Dharmesh Shah

    audiobook

Andra har också läst

Hoppa över listan
  1. Live Dead : The Grateful Dead, Live Recordings, and the Ideology of Liveness

    John Brackett

    audiobook
  2. Let's Go Crazy: Prince and the Making of Purple Rain

    Alan Light

    book
  3. Start Your Own Cannabis Business : Your Step-By-Step Guide to the Marijuana Industry

    The The Staff of Entrepreneur Media, Javier Hasse

    audiobook
  4. Kick Out the Jams : Jibes, Barbs, Tributes, and Rallying Cries from 35 Years of Music Writing

    Dave Marsh

    audiobookbook
  5. Brother-Souls : John Clellon Holmes, Jack Kerouac, and the Beat Generation

    Ann Charters, Samuel Charters

    audiobook
  6. Everybody Loves Dirty : Personal Stories about Ol' Dirty Bastard From Those Closest To Him

    Cherry Jones, Jerome Baldwin

    audiobook
  7. Bob Dylan in the Attic

    Freddy Cristóbal Domínguez

    audiobook
  8. Dreams: The Many Lives of Fleetwood Mac : The Many Lives of Fleetwood Mac

    Mark Blake

    audiobook
  9. CSNY : Crosby, Stills, Nash and Young

    Peter Doggett

    audiobook
  10. The Islander: My Life in Music and Beyond

    Chris Blackwell

    audiobook
  11. All You Need to Know About the Music Business : 11th Edition

    Donald S. Passman

    audiobook
  12. So Many Roads : The Life and Times of the Grateful Dead

    David Browne

    audiobook

Hjälp och kontakt


Om oss

  • Vår historia
  • Karriär
  • Press
  • Tillgänglighet
  • Samarbeta med oss
  • För investerare
  • Instagram
  • Facebook

Utforska

  • Kategorier
  • Ljudböcker
  • E-böcker
  • Magasin
  • För barn
  • Topplistor

Populära kategorier

  • Deckare
  • Biografier och reportage
  • Romaner
  • Feelgood och romance
  • Personlig utveckling
  • Barnböcker
  • Sanna berättelser
  • Sömn och avslappning

Nextory

Copyright © 2025 Nextory AB

Integritetspolicy · Användarvillkor ·
Utmärkt4.3 av 5