Mr. Shmooze : The Art and Science of Selling Through Relationships

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking," nor is it about "persuading." Selling, believe it or not, is about "giving." Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor and wisdom into their lives. Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients. They include: Bringing extraordinary passion and energy to personal communications Elevating ordinary experiences to create extraordinary memories Building a network with people in all walks of life not just VIPs Generating contagious, positive feelings, lifting spirits because people buy with their emotions Understanding that even small, positive gestures can lead to huge, long-term results