Sök
Logga in
  • Hem

  • Kategorier

  • Ljudböcker

  • E-böcker

  • Magasin

  • För barn

  • Topplistor

  • Hjälp

  • Ladda ner appen

  • Lös in kampanjkod

  • Lös in presentkort

  • Prova gratis nu
  • Logga in
  • Språk

    🇸🇪 Sverige

    • SE
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN
  1. Böcker
  2. Business
  3. Marknadsföring

Läs och lyssna gratis i 14 dagar!

Avsluta när du vill

Prova gratis nu
3.6(20)

Permission Marketing : Turning Strangers into Friends, and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.


Författare:

  • Seth Godin

Uppläsare:

  • Seth Godin

Format:

  • Ljudbok

Längd:

  • 2 tim 1 min

Språk:

Engelska

Kategorier:

  • Business
  • Marknadsföring

3.6

20 recensioner

A

2022-07-25

15-20 years outdated

För att skriva en recension måste du ladda ner appen


Mer av Seth Godin

Hoppa över listan
  1. Survival is not Enough : Zooming, Evolution, and the Future of Your Company

    Seth Godin

    audiobook
  2. Unleashing the Idea Virus

    Seth Godin

    audiobook
  3. Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

    Seth Godin

    book
  4. Free Prize Inside! : The Next Big Marketing Idea

    Seth Godin

    audiobook
  5. Meatball Sundae : Is Your Marketing Out of Sync?

    Seth Godin

    audiobook
  6. Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas

    Seth Godin

    audiobook
  7. The Big Moo

    Seth Godin, The Group of 33

    audiobook
  8. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

    Seth Godin

    book

Andra har också läst

Hoppa över listan
  1. Saving Italy

    Robert M. Edsel

    audiobook
  2. Building Brand Communities : How Organizations Succeed by Creating Belonging

    Carrie Melissa Jones, Charles Vogl

    audiobook
  3. Great African Travellers: From Mungo Park to Livingstone and Stanley

    William Henry Giles Kingston

    book
  4. Summary, Analysis, and Review of Daniel Kahneman's Thinking, Fast and Slow

    Start Start Publishing Notes

    audiobook
  5. Dr. Blair's Mandarin Chinese in No Time : The Revolutionary New Language Instruction Method That's Proven to Work!

    Robert Blair

    audiobook
  6. React Projects

    Roy Derks

    book
  7. Intercultural Competence Managing Cultural Diversity : Training Handbook 5th Edition

    Jutta Berninghausen, Béatrice Hecht-El Minshawi

    book
  8. Jim Cramer's Getting Back to Even

    James J. Cramer

    audiobookbook
  9. DSLR Photography for Beginners

    Brian Black

    book
  10. TypeScript Programming

    William Smith

    book
  11. Summary: Scientific Advertising : Review and Analysis of Hopkins' Book

    BusinessNews Publishing

    book
  12. The One Thing You Need To Know: ...About Great Managing, Great Leading, and Sustained Individual Success

    Marcus Buckingham

    audiobook

Hjälp och kontakt


Om oss

  • Vår historia
  • Karriär
  • Press
  • Tillgänglighet
  • Samarbeta med oss
  • För investerare
  • Instagram
  • Facebook

Utforska

  • Kategorier
  • Ljudböcker
  • E-böcker
  • Magasin
  • För barn
  • Topplistor

Populära kategorier

  • Deckare
  • Biografier och reportage
  • Romaner
  • Feelgood och romance
  • Personlig utveckling
  • Barnböcker
  • Sanna berättelser
  • Sömn och avslappning

Nextory

Copyright © 2025 Nextory AB

Integritetspolicy · Användarvillkor ·
Utmärkt4.3 av 5