Sök
Logga in
  • Hem

  • Kategorier

  • Ljudböcker

  • E-böcker

  • Magasin

  • För barn

  • Topplistor

  • Hjälp

  • Ladda ner appen

  • Lös in kampanjkod

  • Lös in presentkort

  • Prova gratis nu
  • Logga in
  • Språk

    • 🇸🇪 Sverige
    • 🇧🇪 Belgique
    • 🇩🇰 Danmark
    • 🇩🇪 Deutschland
    • 🇪🇸 España
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇳🇴 Norge
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
  1. Böcker
  2. Fakta
  3. Business

Läs och lyssna gratis i 42 dagar!

Avsluta när du vill

Prova gratis nu
0.0(0)

Pre-Suasion : A Revolutionary Way to Influence and Persuade

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

E-bok

  • Publicerad: 2017-09-06

  • Språk: Engelska

  • Förlag: Simon & Schuster

  • ISBN: 9781501109812


Författare:

  • Robert Cialdini

Format:

  • E-bok

Längd:

  • 375 sidor

Språk:

Engelska

Kategorier:

  • Fakta
  • Business
  • Samhälle och politik
  • Psykologi

Mer av Robert Cialdini

Hoppa över listan
  1. Pre-Suasion : Channeling Attention for Change

    Robert Cialdini

    audiobook
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    audiobook
  3. Influencia y persuasión (Influence and Persuasion)

    Linda A. Hill, Nancy Duarte, Nick Morgan, Robert Cialdini, Harvard Business Review

    audiobook

Andra har också läst

Hoppa över listan
  1. Control Mental

    Eric Holt

    book
  2. One Day It'll All Make Sense

    Common Common

    book
  3. Eggs or Anarchy: The remarkable story of the man tasked with the impossible: to feed a nation at war

    William Sitwell

    book
  4. La manipulación de la verdad: La propaganda y las fake news en Rusia y el resto del mundo

    Peter Pomerantsev

    book
  5. Black Pain: It Just Looks Like We're Not Hurting

    Terrie M. Williams

    book
  6. Banner Ad Bomb

    Sheba Blake, Dale Carnegie

    book
  7. The Charge : Activating the 10 Human Drives That Make You Feel

    Brendon Burchard

    book
  8. Shoptimism : Why the American Consumer Will Keep on Buying No Matter What

    Lee Eisenberg

    book
  9. The 9.9 Percent : The New Aristocracy That Is Entrenching Inequality and Warping Our Culture

    Matthew Stewart

    book
  10. The Art of Woo

    Mario Moussa, G. Richard Shell

    audiobook
  11. Script Tease: Today's Hottest Screenwriters Bare All

    Dylan Callaghan

    book
  12. The Dorito Effect: The Surprising New Truth About Food and Flavor

    Mark Schatzker

    book

Hjälp och kontakt


Om oss

  • Vår historia
  • Karriär
  • Press
  • Tillgänglighet
  • Samarbeta med oss
  • För investerare
  • Instagram
  • Facebook

Utforska

  • Kategorier
  • Ljudböcker
  • E-böcker
  • Magasin
  • För barn
  • Topplistor

Populära kategorier

  • Deckare
  • Biografier och reportage
  • Romaner
  • Feelgood och romance
  • Personlig utveckling
  • Barnböcker
  • Sanna berättelser
  • Sömn och avslappning

Nextory

Copyright © 2025 Nextory AB

Integritetspolicy · Användarvillkor ·
Utmärkt4.3 av 5