What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. Primal Branding has become required reading at YouTube, and also is included in marketing and graduate courses at colleges and universities around the world.
Siren Song
Seymour Stein
audiobook
The Deerfield Massacre: A Surprise Attack, a Forced March, and the Fight for Survival in Early America
James L. Swanson
audiobook
An Uncivil War : Taking Back Our Democracy in An Age of Trumpian Disinformation and Thunderdome Politics
Greg Sargent
audiobook
The Editor : How Publishing Legend Judith Jones Shaped Culture in America
Sara B. Franklin
audiobookbook
The Dissolution of the Monasteries
James G. Clark
audiobook
Dinosaurs at the Dinner Party : How an Eccentric Group of Victorians Discovered Prehistoric Creatures and Accidentally Upended the World
Edward Dolnick
audiobook
Extraordinary Products : The Ultimate Guide to Digital Product Creation and Outsourcing, Learn All About How to Make Big Profits Through Digital Products
G.H. Lance
audiobook
Evergreen Assets
John Lamerton
audiobook
What the Chicken Knows : A New Appreciation of the World's Most Familiar Bird
Sy Montgomery
audiobookbook
Lecturing Birds on Flying : Can Mathematical Theories Destroy the Financial Markets
Pablo Triana
audiobook
Overthrow
Stephen Kinzer
audiobook
Reset : How to Change What's Not Working
Dan Heath
audiobook