Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Kom igång med den här boken idag för 0 kr
- Få full tillgång till alla böcker i appen under provperioden
- Ingen bindningstid, avsluta när du vill
Författare:
Uppläsare:
Språk:
Engelska
Format:
Chocolate Covered Money : Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands
Mason-Dixon : Crucible of the Nation
Separate
Byron : A Life in Ten Letters
The Necessity of Prayer : Why Christians Ought to Pray
It's (Almost) Always Sunny in Philadelphia : How Three Friends Spent $200 to Create the Longest-Running Live-Action Sitcom in History and Help Build a Network
The Plot Whisperer Book of Writing Prompts : Easy Exercises to Get You Writing
Eli and the Octopus : The CEO Who Tried to Reform One of the World’s Most Notorious Corporations
Gold Medal Strategies : Business Lessons From America's Miracle Team
The Anti-Oligarchy Constitution : Reconstructing the Economic Foundations of American Democracy
The Bergdoll Boys : America’s Most Notorious Millionaire Draft Dodgers
Our Secret Society : Mollie Moon and the Glamour, Money, and Power Behind the Civil Rights Movement
