Selling to homeowners is different—and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance. It is profoundly different from business-to-business selling . . . and it can be challenging. But the Sandler principles that improve performance have been proven to work in every in-home setting, with any product or service.
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