Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with over 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue, makes employees happier, and explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.