Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
Att skriva börjar här
Maria Küchen
book
Konsten att skriva en bästsäljare
Lina Wennersten, Katarina Lagerwall
book
Så gör jag
Bodil Malmsten
book
Imitate,Innovate and Annihilate :How To Clone And Improve On Competitors' Best Products And Services Effectively!
Aiden Sisko
book
Göra gott : En sjuksköterskas berättelse
Christie Watson
book
Ja, jag vill skriva!
Christina Gustavson
book
Lyckas som författare
Ann Ljungberg, Sölve Dahlgren, Lars Rambe
book
Tag och skriv! : Fjorton författare om sitt skrivande
Klas Östergren
book
Nya författarskolan
Göran Hägg
book
Bentham Briefs in Biomedicine and Pharmacotherapy Oxidative Stress and Natural Antioxidants
book
Att skriva : en hantverkares memoarer
Stephen King
audiobookbook
Making Conversation : Seven Essential Elements of Meaningful Communication
Fred Dust
audiobook