Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has impacted the affluent as much as it has others. This book would bring readers up to date with todays affluent and help every sales person understand what has changed, and what adjustments need to be made, in order to successfully attract, service, and retain lifelong affluent customers and clients. This new edition will be based on The Oechli Institutes latest 2013 comprehensive research. It will include topics such as: The landscape of todays affluent- the current realities of the affluent caused by The Great Recession and a preview of new affluent opportunities, The affluent mindset shift- explains how the financial crisis elevated the level of affluent skepticism and anxiety and the connection between this and major purchase decisions, Overcoming affluent sales reluctance- how to navigate the process of overcoming social self-consciousness.
No Ordinary Disruption : The Four Global Forces Breaking All the Trends
Richard Dobbs, James Manyika, Jonathan Woetzel
audiobookHedge Funds for Dummies
Ann C. Logue
audiobookSecrets of a Serial Entrepreneur : A Business Dragon's Guide to Success
Shaf Rasul
audiobookEavesdropping on Millionaires : Investment Strategies and Advice on How to Build and Maintain Wealth
John Mauldin, Tiffani Mauldin
audiobookTechno-Capitalism : The Rise of the New Robber Barons and the Fight for the Common Good
Loretta Napoleoni
audiobookLeadership Wise : Why Business Books Suck, but Wise Leaders Succeed
John W. Foreman
audiobookMachine Learning Interviews : Kickstart Your Machine Learning and Data Career
Susan Shu Chang
audiobookREITs For Dummies
Brad Thomas
audiobookWe Wanted Workers : Unraveling the Immigration Narrative
George J. Borjas
audiobookThe Golden Passport : Global Mobility for Millionaires
Kristin Surak
audiobookMindful Investing : Right Focus, Better Outcome, Greater Well-Being
Jonathan K. DeYoe
audiobookA Second Act : What Nearly Dying Teaches Us About Really Living
Matt Morgan
audiobookbook