What makes the world's most successful individuals so good at their jobs? What do they do that others don't?
The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really peopleâand the relationships you build with themâthat form the cornerstone of long-term success, sales growth, and excellence. Whether you're a salesperson, an entrepreneur, or an executive, your ultimate job is to bring in clients and keep them.
Competition is brutal. No matter what you sell, there's probably someone somewhere selling it cheaper and faster than you can. So how do you differentiate yourself from your competitors? The Connectors uses practical exercises and case studies to show you how to set yourself apart from the rest by building high-quality, profitable relationships with your clients and customers.
The Connectors presents a five-step methodology that helps you build the kind of high-quality relationships that lead to lifelong clients, repeat customers, and endless referrals. Youâll learn how to:
âą Stop networking and start truly connecting
âą Create an avalanche of referrals and an army of happy customers
âą Become a "connector," even if you've never been a "people person"
âą Find your social IQâand improve it
âą Put relationship-building principles to work daily
âą Focus on others and reap the rewards yourself
âą Ask the right questionsâand sell without selling
âą Differentiate yourself through the impact you have on others
In addition, The Connectors includes a wealth of valuable relationship-building tools, including tips on using software; smart strategies for keeping in touch; speaking tactics that really work; and self-coaching exercises that will change the way you develop relationships.