It took 3000 years, and this strategy, for one cult, to rule this word. Rule number one: Real power must always remain unobtrusive, invisible, unseen. Control enough of the means of mass communication that you can get to define âsocial realityâ for people, by determining what they see, hear, read, and will be taught, from cradle to grave. So that every form of communication, from television âprogrammingâ, to Hollywood films, to school textbooks, to facebook blogs, Youtube videos, and web posts, is âon messageâ, saying the same thing in different ways, with zero genuine âuncontrolledâ and thus authentically âalternateâ messages ever being seen or heard. Thus your carefully scripted and engineered âsocial realityâ will gain traction in the minds of most people. Any âdissentâ will be criminalized. Marginalised. Ridiculed. Extirpated. People will understand what âviewsâ are âacceptableâ and ârequiredâ to âget aheadâ. And remain out of prison.