Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. However, in the constant pursuit of growth, they are often taken for granted as businesses chase after more customers. The cycle of customers becomes a downward spiral as more existing customers, the easiest and least expensive sale, leave than are acquired. A fundamental shift needs to take place in the way businesses view and treat their existing customers. Rather than being taken for granted, the current customer base needs to be seen as one of a companys most valuable assets. The Hidden Power of Your Customers helps business leaders build on the basics and presents the four key parts for keeping and achieving growth from existing customers. The Hidden Power of Your Customers shares practical steps, inspirational stories, and real-world examples that help leaders of businesses grow their companies by creating a customer strategy that keeps customers coming back for more. The four key parts are: Relevant Marketing Orchestrated Customer Experience Customer-Focused Metrics Killer Customer Service