People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.
The New Rules of Marketing and PR, 8th Edition : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
audiobookThe New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
David Meerman Scott
audiobookThe New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott
audiobookTuned In : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Phil Myers, David Meerman Scott, Craig Stull
audiobookBeyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin Nalty, David Meerman Scott
audiobookSocial Media Metrics : How to Measure and Optimize Your Marketing Investment
David Meerman Scott, Jim Sterne
audiobookReal-Time Marketing and PR : How to Earn Attention in Today's Hyper-Fast World
David Meerman Scott
audiobookMarketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Brian Halligan, David Meerman Scott, Bill Walton
audiobookWorld Wide Rave : Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott
audiobook
Win the Customer : 70 Simple Rules for Sensational Service
Flavio Martins
audiobook5-Minute Selling : The Proven, Simple System That Can Double Your Sales...Even When You Don't Have Time
Alex Goldfayn
audiobookSelling to VITO the Very Important Top Officer : Get to the Top. Get to the Point. Get to the Sale.
Anthony Parinello
bookViral Sales : The Essential Guide on Viral Marketing Secrets That Will Generate Massive Traffic in Your Websites
Landon Mort
audiobookYouTube For Freelancers Bundle, 2 in 1 Bundle : The YouTube Formula and Make Money from YouTube
Anthony Holt, Stephen Shan
audiobookThe Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture, 3rd Edition
Robert Spector, BreAnne O. Reeves
audiobook9 Rules of Engagement : A Military Brat's Guide to Life and Success
Harris Faulkner
audiobookParachute to Berlin
Lowell Bennett
audiobookCopycats and Contrarians
Michelle Baddeley
audiobookLast Call for Bud Light : The Fall and Future of America's Favorite Beer
Anson Frericks
audiobookbookDuct Tape Selling : Think Like a Marketer - Sell Like a Superstar
John Jantsch
audiobookSo You Wanna: Start a Food or Beverage Business : A Pick-Your-Path Business
Douglas Raggio
audiobook