The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
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Niccolò Machiavelli, Elizabeth Towne, Elbert Hubbard, James Allen, William Walker Atkinson, Orison Swett Marden, Ralph Waldo Trine, Benjamin Franklin, William Crosbie Hunter, Harry A. Lewis, Thorstein Veblen, Kahlil Gibran, P. T. Barnum, Marcus Aurelius, Wallace D. Wattles, Lao Tzu, Russell Conwell, Henry Harrison Brown, Florence Scovel Shinn, Napoleon Hill, Émile Coué, Charles Fillmore, Charles F. Haanel, B. F. Austin, Robert Collier, George Matthew Adams, Genevieve Behrend, George S. Clason
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