Businessman Larry John is perfectly qualified to give advice on how to make money and be comfortable with it. As the chairman of successful companies, in fields as diverse as advertising and real estate, he has become rich not once but several times over. In each case Larry has achieved success by following a business plan he calls the Four Pillars of Wealth. Now, for the first time in print, Larry sets out his easy-to-understand strategy for making businesses prosper. If you follow the same formula, you too can become rich. It is not a matter of if; it is a matter of when.

Businessman Larry John is perfectly qualified to give advice on how to make money and be comfortable with it. As the chairman of successful companies, in fields as diverse as advertising and real estate, he has become rich not once but several times over. In each case Larry has achieved success by following a business plan he calls the Four Pillars of Wealth. Now, for the first time in print, Larry sets out his easy-to-understand strategy for making businesses prosper. If you follow the same formula, you too can become rich. It is not a matter of if; it is a matter of when.