Your company has an unfair advantage over the competitionâand itâs an advantage just waiting for you to leverage it.
It could be proprietary data, or connections to influential people. Maybe itâs your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, youâre not alone in neglecting this superpower. In fact, most companies donât know they have a particular advantage in the market, and if they do know, they donât know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.