Your Competitive Edge

The comprehensive guide to starting and growing your dream business. In this groundbreaking book, bestselling author Jim Stovall shares the practical wisdom gained from his forty-year career as an award-winning entrepreneur alongside the time-tested strategies compiled by Dr. Kevin Schneider through his experience as the Director of the Stovall Center for Entrepreneurship at Oral Roberts University. Few books have offered both pragmatic, real-world examples and proven academic principles, as readers will find in The Art of Entrepreneurship. Transform your natural aptitudes, interests, and resources into a lucrative business as you discover: The key characteristics of an entrepreneur—and whether you possess them. Myths and misconceptions about entrepreneurship—it’s not a get-rich-quick scheme, nor is it simply for people who want to work less and not have a boss. How to get started as an entrepreneur—keeping your current job as you turn your side hustle or creative idea into an empire. Why some entrepreneurs succeed when others struggle—it’s not about trading time for money; it’s about creating a money machine. The values of entrepreneurship—first and foremost, service rendered to other people. The path of entrepreneurship from start to finish—learning when to pull the trigger and when to pull the plug. How to build the dream entrepreneur team that will support you in your journey. Entrepreneurship is both a science and an art. This book teaches both dimensions—the hard skills and the soft skills, the action steps and the mindset—so that you can seize the opportunities for entrepreneurship in your midst and turn your business idea into a successful start-up that adds value to you, your family, your community, and the larger world.