To attain and sustain success in todayâs dynamic business environment, itâs no longer enough to be good at just one type of marketing. Expanding into additional channelsâespecially the Internetâwill help you attract prospective customers and increase your revenue. In fact, if youâre only using one channel, youâre likely leaving millions of dollars on the table and in danger of losing the customers you already have.
Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiencesâworking with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct productsâthey know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at twelve of todayâs most important marketing channelsâexplaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.
Learn to create successful marketing campaigns and analyze test results to optimize their effectiveness. Track customer buying habits with a database that covers all marketing channels, and avoid the temptation of trying to sell your customers every time you contact themâa mistake that could hurt you in the long run. Adopting a multi-channel approach to marketing today will guarantee success tomorrow. With this audio book as your guide, youâll discover how marketing your ideas, services, or products across multiple channels can help develop and deepen customer relationships and improve your bottom line.