The business world is going through a period of profound and massive change that goes far deeper than any financial slump. The economics of efficiency that has defined the landscape for at least the past hundred years is now giving way to an economics of creativity. Mass production is bowing to customization and niche markets. On top of that the once-maligned notion of sustainability has not only entrenched itself into the business world but its clear that companies who havent planned for a bright green future are scrambling to transform themselves or risk getting left behind. A Fine Line is a story about business transformation and a guide through this new business landscape. Written for business executives, managers, and consultants by Hartmut Essligner, the founder of one of the worlds foremost strategic-creative consulting firms, frog design, inc., this book reveals the secrets behind Esslinger and frogs own transformation from industrial design wunderkind to a s