Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book.
Sample Book Insights:
#1 Anything that can be measured can be improved upon. This includes intangibles such as customer service, brand image, and employee loyalty.
#2 Many organizations have steering committees that make decisions on how to spend the corporate money. These committees are often guilty of making decisions based on intangible factors such as strategic risk and word-of-mouth advertising.
#3 When an intangible is deemed to be a core value of the company, it becomes virtually impossible to measure. This makes it very difficult to conduct a cost/benefit analysis on the intangible.
#4 The author’s objective with this book is to teach the reader how to measure anything. The methods explained can be applied to any field or situation where there is uncertainty.