<ul>
<li>
How does a good idea work?</li>
<li>
What's the difference between a good idea, and an idea "that kills"?</li>
<li>
Why do some great ideas fall out of use?</li>
<li>
How can you guarantee that your idea has every chance to succeed?</li>
<li>
Why are some Facebook groups larger in population than the country of Finland?</li>
<li>
Why do we type on inferior keyboards?</li>
<li>
What did Saint Paul do to "market" Christianity?</li>
</ul>
<p>
Nicolas Bordas, CEO of TBWA\FRANCE, has for years studied the way ideas work: how to best promote them and ensure their survival. In this book, he examines ideas both little and big while pointing out the keys to their success or their failure.
<p>
Understanding how ideas are born, live and die is essential for those who wish to spread their own. In today's world where communication is constant, a successful idea can radically change our political, economical and cultural future.
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