In an impatient world of infobesity, people don't want more informationâthey want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humansânine seconds to our eight. So, right now, people want to know, âHow is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?â
Bestselling author and ace communication strategist Sam Horn reveals her âsecret sauceâ for truly connecting with peopleâwhether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches listeners how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must- for executives, entrepreneurs, sales and marketing professionals, nonprofit leadersâanyone who wants to build meaningful relationships with others.
The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows upâthis book has been called How to Win Friends and Influence People for our digital device-driven era. Listeners will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.