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Branding for Dummies

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.


Authors:

  • Bill Chiaravalle
  • Barbara Findlay Schenck

Narrator:

  • James Fouhey

Format:

  • Audiobook

Duration:

  • 14 h 38 min

Language:

English

Categories:

  • Business
  • Marketing

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