Emerging Art Markets explores the shifting dynamics of the global art trade, focusing on the rise of new regional hubs and the impact of digital platforms like online art platforms and NFTs. It examines how globalization and increased wealth in developing nations are decentralizing the art market, previously dominated by Western nations. The book argues that the traditional power structures are being challenged, fundamentally changing art creation, distribution, and valuation.
Readers will gain insights into how art scenes in regions such as Southeast Asia, Africa, and Latin America are flourishing, presenting opportunities for artists, collectors, and investors alike. The book progresses logically, first defining "emerging art markets" before examining specific regions and the digital art market. Supported by data from art sales, interviews, and case studies, the book provides a comprehensive analysis of the digital art market, moving beyond the hype.
Ultimately, this book provides valuable insights for anyone seeking to understand and navigate the evolving global art market, from art collectors and investors to artists and curators.
