Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google shows how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.
Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies-from established market leaders to the surprising upstarts-share three distinct attributes:
Nimble: They are much faster and more agile than ordinary organizations
Focused: They use their sense of purpose as a lens to understand and meet the needs of customers and markets
Feisty: They play big and act bold to capitalize on advantages and out-muscle the competition