Lewis Schiff is the executive director of Inc. Business Owners Council, a membership organization for Inc. magazine's top entrepreneurs and owners of closely held family businesses, and maintains a blog about behavioral entrepreneurshipon Inc.com. Schiff has coauthored two books: The Influence of Affluence: The Rise of the New Rich and How They Are Changing America, which charts the rise of America's growing affluent middle class through original research and analysis, and The Armchair Millionaire, which describes a wealth-creation system that leverages Nobel Prize-winning methodologies.