"Grassroots Fundraising" delves into the vital role of grassroots fundraising in modern political campaigns, offering a guide for political science professionals, students, and enthusiasts. Through a combination of case studies and practical strategies, the book highlights how local support can provide the sustainable financial backing essential for success in today's political landscape.
Chapter Brief Overview:
1. Core principles and methods of grassroots fundraising.
2. Case study: Democracy for America's grassroots model.
3. Matching funds and their role in boosting contributions.
4. Overview of U.S. campaign finance laws and their effects.
5. Howard Dean's pioneering grassroots techniques in his campaign.
6. Analysis of the presidential election campaign fund checkoff.
7. Hillary Clinton's fundraising strategies in 2008.
8. Barack Obama’s innovative grassroots strategies in 2008.
9. Ron Paul's grassroots success in reshaping norms.
10. Julianna Smoot's contributions to impactful fundraising.
11. Collective fundraising efforts during the 2008 election.
12. Grassroots Campaigns, Inc.'s role in modern techniques.
13. Impact of donors like Norman Hsu on grassroots fundraising.
14. The rise and strategic use of "moneybombs."
15. Howard Dean’s 2004 campaign vs. later fundraising efforts.
16. Evolution of Obama's grassroots fundraising in 2008.
17. Obama's grassroots innovations in the 2012 re-election.
18. Localized fundraising efforts in Pennsylvania's 2010 elections.
19. The influence of digital platforms like Rally.org on fundraising.
20. Social media's impact on political fundraising and communication.
21. The Hillary Victory Fund’s collaborative fundraising model.
Unlock deep insights and practical strategies with "Grassroots Fundraising," a comprehensive guide to mastering grassroots financial support in modern political campaigns. Whether you're a seasoned campaigner or just starting, this book provides essential tools to harness the power of community-driven fundraising, elevating campaigns to new heights of success.
