Latin Music Rise examines the recent global explosion of Latin music, exploring how streaming data and chart statistics reveal a profound shift in the music industry. The book argues that the democratization of music consumption through streaming platforms has been crucial, granting Latin artists unprecedented access to global audiences. Additionally, strategic cross-cultural collaborations have expanded the genre's reach, creating hybrid sounds that appeal to diverse listeners worldwide. The book traces the historical presence of Latin music in international markets, from the mambo craze to today's dominant subgenres like reggaeton and Latin trap.
Latin Music Rise analyzes how increased visibility and evolving representations of Latin identity in media contribute to breaking down stereotypes and fostering greater appreciation for Latin music. The book progresses by first establishing historical context, then examining the role of streaming platforms and the impact of collaborations. Through a blend of quantitative data from streaming services and qualitative analysis of media representations, the book challenges conventional narratives about the globalization of music. It acknowledges ongoing debates about cultural appropriation and the representation of marginalized communities, offering a balanced and insightful analysis of this evolving musical landscape.
