Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.
Marktforschung
Heymo Böhler, Claas Christian Germelmann, Daniel Baier, Herbert Woratschek
book
Un-Junk Your Diet: How to Shop, Cook, and Eat to Fight Inflammation and Feel Better Forever
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Kindeswohlgefährdung: Wahrnehmen – Bewerten – Intervenieren : Beiträge aus Recht, Medizin, Sozialer Arbeit, Pädagogik und Psychologie
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Psychische Störungen in Kindheit und Jugend : Symptome - Psychodynamik - Fallbeispiele - psychoanalytische Therapie
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The Tragedy of Hamlet, Prince of Denmark
William Shakespeare
audiobook
Bloomberg über Bloomberg
Michael Bloomberg
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Love Letters of Great Men
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Autismus, ADHS und Tics : Zwischen Normvariante, Persönlichkeitsstörung und neuropsychiatrischer Krankheit
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"ADHS" verstehen? : Phänomenologische Perspektiven
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