Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇦🇹 Österreich

    • AT
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Books
  2. Nonfiction
  3. Business

Read and listen for free for 14 days!

Cancel anytime

Try free now
5.0(1)

Small data : De små spor der afslører store trends

Brandingeksperten Martin Lindstrom, den moderne marketings Sherlock Holmes, har et blik for de detaljer, vi andre ikke bemærker. Han zoomer ind i stedet for ud og viser, hvordan man kan arbejde kvalitativt med data frem for kvantitativt. 300 dage om året tilbringer han som gæst i fremmede menneskers hjem verden over, hvor han roder i affaldsspanden, studerer mobilregningen, åbner køleskabet og rutineret graver sig vej gennem rodet i børneværelset. Disse detaljer, de små data, kan nemlig afsløre globale tendenser, de kan fortælle om drømme, vi ikke vidste, vi havde, eller de kan indeholde idéen til et produkt, ingen endnu havde opdaget, vi manglede.


Author:

  • Martin Lindstrom

Format:

  • E-book

Duration:

  • 194 pages

Language:

Danish

Categories:

  • Nonfiction
  • Business

More by Martin Lindstrom

Skip the list
  1. Plädoyer für den gesunden Menschenverstand : 5 Schritte für mehr Lebensqualität und weniger Bürokratie am Arbeitsplatz

    Martin Lindstrom

    book
  2. The Ministry Of Common Sense : How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

    Martin Lindstrom

    audiobook
  3. Afdelingen for sund fornuft : Bliv fri for bureaukratisk forstoppelse og corporate bullshit

    Martin Lindstrom

    book
  4. Afdelingen for sund fornuft: Bliv fri for bureaukratisk forstoppelse og corporate bullshit

    Martin Lindstrom

    audiobook
  5. Small Data : Was Kunden wirklich wollen - wie man aus winzigen Hinweisen geniale Schlüsse zieht

    Martin Lindstrom

    book
  6. Brandwashed

    Martin Lindstrom

    book
  7. BRAND sense : Sensory Secrets Behind the Stuff We Buy

    Martin Lindstrom

    book

  • 8 books

    Martin Lindstrom

    Martin Lindstrom is a New York Times and Wall Street Journal bestselling author, the CEO and Chairman of the Lindstrom company and the Chairman of Buyology, Inc. (New York) and BRAND Sense agency (London). In 2009, he was recognised by Time magazine as one of the world's most influential people. Lindstrom is an advisor to Fortune 100 companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year. He has been featured in Wall Street Journal, Newsweek, Time, The Economist, New York Times, BusinessWeek, and The Washington Post and featured on NBC's Today show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His more recent book Buyology was voted "pick of the year" by USA Today and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide during 2008 and 2009. His five books on branding have been translated into more than thirty languages and published in more than 60 countries worldwide. Visit MartinLindstrom.com to learn more.

    Read more

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms · Imprint ·
Excellent4.3 out of 5