An organizations competitive advantage hinges on its ability to adapt rapidly and continuously to market change, and every business must develop the essential skills for capturing narrow windows of opportunity. Successful technology-based firms like Google, Apple, and Amazon have all mastered agility within their core business practices, and Amanda Setili shows how these companies and others spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage will show you how to: See through your customers eyes, spot new opportunities for growth, and innovate for extraordinary customer value Exploit market trends and focus on the right markets Anticipate future changes in competitor capability, customer need, and technologywhile managing uncertainty and risk Leverage the power of purpose, employee autonomy, and continuous adaptation Mix logic with imagination, flexibility, and resolve to grow