Marketing

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Poorly Made in China : An Insider's Account of the Tactics Behind China's Production Game

Paul Midler

Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

Sales Mastery : The Sales Book Your Competition Doesn't Want You to Read

Chuck Bauer

If You Build It Will They Come? : Three Steps to Test and Validate Any Market Opportunity

Rob Adams

The Social Media Management Handbook : Everything You Need To Know To Get Social Media Working In Your Business

Catherine Zhou, Robert Wollan, Nick Smith

UnMarketing : Stop Marketing. Start Engaging.

Scott Stratten

How to Become Filthy, Stinking Rich Through Network Marketing : Without Alienating Friends and Family

Derek Hall, Valerie Bates, Shelby Hall, Mark Yarnell

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry Libert

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Alain-Dominique Perrin, Robin Lent, Genevieve Tour

The Buying Brain : Secrets for Selling to the Subconscious Mind

A. K. Pradeep

Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

Daina Middleton

Measure What Matters : Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Katie Delahaye Paine

Socialnomics : How Social Media Transforms the Way We Live and Do Business

Erik Qualman

The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Vijay Mahajan

Mobilized Marketing : How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Jeff Hasen

Crafting the Customer Experience For People Not Like You : How to Delight and Engage the Customers Your Competitors Don't Understand

Kelly McDonald

Beyond Viral : How to Attract Customers, Promote Your Brand, and Make Money with Online Video

David Meerman Scott, Kevin Nalty

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