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The Economics of Higher Purpose : Eight Counterintuitive Steps for Creating a Purpose-Driven Organization

Two distinguished scholars offer eight steps to help organizations discover and embrace an authentic higher purpose-something that will dramatically improve every aspect of any enterprise, including the bottom line.

Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle.

But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow.

Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization's higher purpose and integrating it with the organization's strategy. They offer a practical and counterintuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.

Livre audio

  • Publication : 20/08/2019

  • Langue : anglais

  • Édition : Ascent Audio

  • ISBN : 9781663739742


Auteurs :

  • Robert E. Quinn
  • Anjan V. Thakor

Narration :

  • Wayne Shepherd

Format :

  • Livre audio

Durée :

  • 6 h 28 min

Langue :

anglais

Catalogue :

  • Commerce
  • Gestion

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