Bill Hillsman is CEO and Chief Creative Officer of North Woods Advertising, a marketing communications and political and public affairs consulting company based in Minneapolis. His work for Paul Wellstone's U.S. Senate campaign won the 1990 Grand EFFIE, awarded by the American Marketing Association for the most effective marketing and advertising campaign of the year. His work for Jesse Ventura's gubernatorial campaign in 1998 and Ralph Nader's presidential campaign in 2000 received many more accolades. Bill has been named one of America's top 100 marketing people and one of the 50 media people in America who most influence our world.

Hillsman's commentaries on marketing, advertising, and politics have appeared in the New York Times, NBC's Today show, National Public Radio, CNN, C-SPAN, Slate and Salon online magazines, The Nation, the British Broadcasting Company (BBC), and Japanese and German television. He has been profiled in Newsweek, BusinessWeek, and the New York Times Magazine. Minnesota Law & Politics listed him as one of Minnesota's 100 Most Influential People, as well as one of Minnesota's 100 Most Intelligent People, something he says people find truly amazing once they meet him.