Collaborate

Collaboration is not a new concept, but globalization and new technologies have turned it into one of the best methods of competitive advantage available. Rather than engaging in an endless tug-of-war over the dwindling crumbs in a finite market, collaborative companies find ways to make the pie bigger, or create whole new pies, expanding everyones market and revenue. By collaborating, companies can tap into talent sources beyond their means, overcome organizational weaknesses cheaply by combining capabilities, eliminate waste and overhead by sharing resources, and better engage their markets by providing a more comprehensive and integrated array of products and services. The authors company, CaseStack, is a model of collaboration. Its a full-service logistics company that offers warehousing, transportation and an award-winning tech platform, without owning any actual warehouse buildings or trucks, and using cloud-based hardware. Many of its key business partners cou