Everything is set up for a high-flying career in the Swedish start-up scene for young Patrik Rolf, when he falls in love with coffee. After entering and competing in the Barista Championship in his freetime, he decides to leave the world of business behind and start working with coffee. He exchanged business meetings with early mornings in the roastery with the aim to understand and learn everything about coffee. His goal is to make the best coffee in the world.
This is Patrik Rolf’s journey. It starts in the tech-world of Silicon Valley; many destinations later, he arrives in the flourishing food scene of Copenhagen with the vision to start his own company. It’s an unfiltered story of his first decade of work in the coffee industry. Lessons learned from learning how to roast coffee, starting his own coffee business, and becoming a silver medalist in the World Brewers Cup.
From Nerd to Pro(fessionel) is the guide he wished had been available to him when he first stumbled into coffee almost ten years ago. It’s for people who want to start working with coffee, for those already working with it or anyone that wants to turn their hobby into a career. After reflecting on his own experience, he has compiled concrete advice for how to navigate all the ups and downs on the way to the world’s top coffee scene as you create your own future. Inspiring reading for all entrepreneurs to be brave and follow your dreams.